Education
Svangsta Skolan
ABU's education and training of its
staff, not only on the factory floor but also in publicity department and staff
of retail fishing stores were paramount to continued success.
One of the methods used in
Sweden to initially achieve this was to produce these 6 volumes to 'educate'
staff.
These 6 'letters' were internal
documents and never for sale, rather given to staff to peruse as homework.
I am indebted to Uffe Edefuhr
for sourcing these very desirable and expensive old papers for a nominal cost to
me.
Comments in English by
Swedish friends including Len Borgstrom follow...
Click on
each booklet to see random pages.
Click the second image to see contents
page.
Len Borgstrom:
Svängstaskolan was put together to be like a condensed handbook for fishermen,
dealers and employees.
We
also had a window dressing contest called Svängstaveckan (The Svängsta week)
During one week in early summer all fishing tackle dealers were invited to a
contest about the dealer who made the best display of ABU tackle in his show
window.
I personally,
and some other people from management traveled all over Sweden taking photographs to be able
to pick the winners.
I do not remember what the price was, but it was probably a chance to
participate in the
Dream
Fishing
trip.
Detailed
description of Scandinavian fish, habitat and fishing
Detailed
description of many Record and ABU reels
Detailed
description of casting/fishing techniques
More new fishing techniques
ie Sea, Ice and fly fishing
How to sell ABU
products
More selling
techniques
So many other means of educating the users of ABU fine tackle, were
achieved through their famous catalogs, Napp och Nytt and Tight Lines as
English speaking people know them. They were published in a dozen languages
around the world and can be seen here.
Still desperately searching for a loan of,
purchase or scans from the 1958 , 1960 ABU Tight Lines Catalogs , for use on
this site
Contact
if you can share this information
Also can some kind person from Spain, Russia, Poland or Czech Rep. please
help me find an ABU catalog from their country (any year)