Home | ABU Education
Who in 1940, would ever
have thought A.B.Urfabriken, ABU, ABU Garcia would rise to its prominant
position in quality world fishing tackle?
product designs and a committed work force
were primary requirements but a
receptive, even demanding customer base were equally important.
This educated fishing
public, which is comprised of both genders
and all age groups
as well as the
disabled. ABU has a good history of involving women and children in
developing an interest in fishing.
Look at this facinating link to how they supported University education of future industrial designers
initally look at Staff Training
Education and training of its
staff, not only on the factory floor but also in the publicity department and staff
of retail fishing stores were paramount to continued success.
One of the methods used in
Sweden to initially achieve this was to produce these 6 volumes to 'educate'
These 'letters' were internal
documents and never for sale, rather given to staff to peruse as homework.
I am indebted to Uffe Edefuhr
for sourcing these very desirable and expensive old papers for a nominal cost to
In time I will scan pages and
comment on salient points from these.
They are written in Swedish,
so will take some time to do.
Click to see the pages from
individual 'papers' in more detail
Yet another form of written communication with ABU sales staff and fishermen were the small phamplets called 'fisken vid disken' which were offered in the early days, viz this one in 1952.
These are the covers of the magazine and more pages can be seen here. They were released during the same period as Napp och Nytt. It appears to more about fisherman's results.
So many other means of
educating the users of ABU fine tackle, were achieved through their famous
catalogs, Napp och Nytt and Tight Lines as English speaking people know
them. They were published in a dozen languages around the world and can be seen
Today internet and TV play a
part in spreading the good word of ABU.
Look at ABU's recent Utube video
Other world wide older print advertizing from all around the world
can be seen
Still desperately searching for a loan of,
purchase or scans from the 1960 ABU Tight Lines Catalogs , for use on
if you can share this information
Also can some kind person from Spain, Russia, Poland or Czech Rep. please
help me find an ABU catalog from their country (any year)