A.B. Urfabriken has since the beginning of their manufacturing of fine fishing equipment in the Record days of WW II , have had a highly conscious awareness of the need to balance rod, reel, lure and line. I have documented this early start  also in other places, but here I show some of the seventies advertizing citing the need for the angler to also be aware of this concept to get the best from his/her fishing equipment and experiences.

Fisken or Fishing 1

Fisken or Fishing 2

Fisken or Fishing 3                                   Fisken or Fishing 4