The ABU Bible

The Gospels of St Gote, St Len
according to, and continually being
updated as perceived by Ambassadeur Wayne and Language student Christian.
I have also recently been supplied with
some fine old images from friend ABU Bo in Denmark. The English Tight Lines
scans have been shared by Mike Elsworth , the Welsh Sleuth!
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In each ABU catalogue, the first page was given
over to careful observations by a member of the Borgstrom family. Almost as if he has
consulted the oracle at Delphi, some would prove quite prophetic in coming
years. There are gems here that we can learn from. I am still looking for
more of Gote's words of advice as I do not have the early years catalogs
(1940's up to 1951) and I would
appreciate anyone who would share this information.
I do not have a complete collection of English
Language Tight Lines catalogs, so any assistance in acquiring the missing
years or at very least scans of the Len's words on the frontispiece would be
greatly appreciated, in order that we all may share. I have over 50 years of Napp
och Nytt , (all except 1951 and older), thanks to my Swedish friends.
I still need to collect copy of TL from the earliest known
up to 1958 as well as 60, 61, 63, 64, 65, thankyou.
This
image indicating production numbers gives an idea of how many catalogs were
being produced to satisfy the world demand for ABU fishers.
World wide variations of the ABU Fishing
Catalogs with names as :
Tight Lines/Napp
och Nytt/Nap og Nyt / Petri Heil Nyt
Nappaa / Dobrego Wedkowania / Petruv Zdar
1948, (never seen)
My good friend Christian
who presently hails from Germany, but is of Swedish descent, is a student of
languages and has kindly translated the Swedish to English for the majority
of us avid ABU fans who cannot read Swedish. We are all indebted to his good
work here. This is a time consuming "work in progress".
1949
A glad salmon is shown in the adjoining picture. He
considered himself to be home and dry when he got dragged onto land with a
Recordrod with a Recordreel and a Record lure from Svängsta. Because he was
a Mörrums salmon and a local patriot. There´s the rumour abroad, however,
that fish gladly allow themselves to be caught with our tackle even in other
parts of the country. We thank for the trust and show here the very latest
and most tempting for both fishermen and fish.
A.B. Urfabriken - Svängsta
(Göte Borgström
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1950
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1951
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1952

1953 (My Birth Year)
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"The fifth issue of N&N is
hereby granted to the Nordic sportfishermen, and we at Urfabriken are
extremely pleased that, no matter where it goes, this publication is
always recieved with great enthusiasm.
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N&N has turned into a (vital)
link between the angler and our factory, and we receive letters every
day from sportfishermen from all over the world, telling not only about
their great catches on Svängsta tackle, but also about very helpful tips
on fishing tackle news and improvements hereof.
The sportfishermen's own
ideas together with Urfabriken's delightful constructions plus a
workforce with "the clock-work in their blood" using modern type
machinery, have in common created the Svängsta tackle, which are in the
lead of technical precision.
I thank you all for Your help, hoping
that this great co-operation will continue ."
Gote Borgstom
Translation courtesy of ABU Bo from
Danmark! |
1954
1955
1956
1957
1958
1959
No title
1960
1961
1962
No title

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In
the past almost always all the odds were to the advantage of the
fish in the game of sportfishing. The development at the
tackle-front during the previous years has however advanced in a
single wild rush and the sport fishing gear of our time has changed
the odds in the fight with hard-battling dreamfish. It has also
opened a new world of fishing happiness and healthy relaxation for
millions of people.
With fisherman´s greetings
Göte Borgström 1963 |
1964

1965
1966
No title
1967
Aviemore: ABU Holiday Angling School in Scotland
1968
Invitation to Holiday of your Life

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A Sport for Everybody!
The meaning of the sport or the hobby grows at the
same rate as the tempo in our occupations increases. Our need of
recreation, contrasts and environment contact is a community mindset
nowadays. And our country is providing us with a series of excellent
benefits. But many occupations have their limits. Most sports have
only one activ age cohort. In other cases they are dependent on
talent, on a natural requirement or on a community that you do not
have time for.
Sportfishing is one of these occupations that are
fascinating every individual, regardless of sex, age, social status
and inherent talent. Sportfishing is a sport for everybody.
In close contact with our nature, with an
injection of drama and excitement in every cast. And with a
drunkenness of joy that defies its description at every indication
for a bite. In this fight ABU is standing at the fisherman's side,
to give the sport an even bigger benefit by the right tackle and the
easy choice.
Do not let it go past you in this very life!
Göte Borgström
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1969
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1970
1971

1972
The Year of Environmental Control
1973
1974
Things are getting even brighter!
1975
Cheap Fishing Tackle
1976,
25 Years ofAmbassadeur Reels
1977
Len's last observation
1978
1979
Bengt Olofsson
1980
Bengt Olofsson
1980/81
Identical to 1980 ...Interest lost??
1981
Unsigned ......
1982 ABU's Changing of the Guard
Signed only 'Your Friends at ABU"
The personal approach has gone?