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The ABU Bible
The Gospels of St Gote, St Len
....according to, and continually being
updated as perceived by Ambassadeur Wayne and Language student Christian.
My good friend Christian
who presently hails from Germany, but is of Swedish descent, is a student of
languages and has kindly translated the Swedish to English for the majority
of us avid ABU fans who cannot read Swedish. We are all indebted to his good
work here. This is a time consuming "work in progress".
I have also recently been supplied with
some fine old images from friend ABU Bo in Denmark. The English Tight Lines
scans have been shared by Mike Elsworth , the Welsh Sleuth!
In each ABU catalogue, the first page was given
over to careful observations by a member of the Borgstrom family. Almost as if he has
consulted the oracle at Delphi, some would prove quite prophetic in coming
years. There are gems here that we can learn from. I am still looking for
more of Gote's words of advice as I do not have the early years catalogs
(1940's up to 1951) and I would
appreciate anyone who would share this information.
Good Tackle, Twice the Pleasure
Effective and modern tackle, everybody surely is agreeing upon that nowadays, is
producing better fishing results.
With a god rod and a well-balanced reel one is achieving those extra meters,
which a good many times can add up to the best fish of the year.
The precision is getting better, and one is managing to make more casts during
the all-too limited hours, which are at the sportfisherman’s disposal.
But that is not the all of it.
A true fisherman is not just striving for a good catch and exciting experiences
with the stubborn and persistent robber-knights of the water.
He is enjoying possessing good tackle as well as keeping it in excellent
For a fisherman only the best is good enough.
1948, 1949 (never seen
A glad salmon is shown in the adjoining picture. He
considered himself to be home and dry when he got dragged onto land with a
Record rod with a Record reel and a Record lure from Svängsta. Because he was
a Mörrums salmon and a local patriot. There´s the rumour abroad, however,
that fish gladly allow themselves to be caught with our tackle even in other
parts of the country. We thank for the trust and show here the very latest
and most tempting for both fishermen and fish.
A.B. Urfabriken - Svängsta
Göte is sitting at the shore with a rod, a hat and a smile.
At the shore, where I am fishing, the wind feels less cold, the rain is not as
wet and the birds
sing more beautiful than anywhere else in the world.
And probably all of us are feeling approximately that way, we knights of the
This new volume of Tight Lines
set to bring a greeting from the fishing waterbodies.
It wants to give a period of entertainment and some tips, both for the beginner,
as well as for
the more advanced one.
in a word to
make a wonderful hobby even a bit more pleasant.
We wish all tight lines!
This 1951 annual edition of
Napp och Nytt is addressing itself to Sweden´s youth.
With youth of course all are perceived who, with a rod in the hand and a
burning heart , love to fight with the fin decorated robber-knights of
By such means the mind is kept young as well as the body vigorous.
But this time Napp och Nytt especially wants to speak to the rising
generation and to the families handling their upbringing.
One can hardly do a young human being a better favour than by helping with
laying the foundation for a new hobby.
A hobby is a source of energy which you drink from, when everyday life is
getting too grey.
Which other hobby can be compared to fishing, where relating with nature
goes hand in hand with technical refinement and knowledge about the fishs
habits, and where the results often become delicious contributions to
Thus let us cultivate our excellent hobby and let us be young together and
give the youngest ones a chance to remain young, when some day they will be
fed into the big treadmill.
Here at the "Urfabriken"
are plenty of sportfishermen.
At the drawing table, the wood turning lathe and the typewriter where many plans
are forged, about how the giant salmon and the big northern pike shall be
Successful fishing feats are soaked and congratulated upon in all eternity at
the lunch table and social gatherings.
We are not denying, that our hobby is putting extra
When we are designing and manufacturing fine fishing tackle, which we ourselves
get pleasure of during our fishing
do we know, that all other sportfishermen
be pleased by the tackle from Svängsta.
Joy shared - joy doubled!
This year's edition of Tight Lines,
have switched to another printing process, which is doing the pictures more
As a matter of fact,
the present "Tight Lines" we have settled more upon technical articles,
which are concentrating upon how Svängsta-tackle is working, is being used and
serviced, as we believe that the sportfishermen have more benefit and pleasure
from articles with such a
We are, however, very keen-eared about the sportfishermens own perception of the
content and grateful for both critique and suggestions for improvements.
Therefore pick up the pencil and please let us hear your points of view.
I wish you
Lines and sunshine but
first and foremost the balance of mind that sportfishing, if practised in true
spirit, endows us with.
1953 (My Birth Year)
"The fifth issue of N&N is
hereby granted to the Nordic sportfishermen, and we at Urfabriken are
extremely pleased that, no matter where it goes, this publication is
always recieved with great enthusiasm.
N&N has turned into a (vital)
link between the angler and our factory, and we receive letters every
day from sportfishermen from all over the world, telling not only about
their great catches on Svängsta tackle, but also about very helpful tips
on fishing tackle news and improvements hereof.
The sportfishermen's own
ideas together with Urfabriken's delightful constructions plus a
workforce with "the clock-work in their blood" using modern type
machinery, have in common created the Svängsta tackle, which are in the
lead of technical precision.
I thank you all for Your help, hoping
that this great co-operation will continue ."
Translation courtesy of ABU Bo from
The sixth edition of Napp och Nytt is hereby delivered to the
sport fishermen of the Nordic countries. The interest in sport
fishing as well as the number of fishermen is steadily growing
at an undiminished rate. Napp och Nytt is also growing. Last
year we sent out 150.000 ex with 48 pages; this year it has
expanded to 65 pages. It is however not only the interest in
fishing , the number of fishermen and Napp och Nytt that has
grown. Urfabriken has during 1953 been expanded to its double
size. It is therefore our hope that we in the future shall be
able to supply the fishermen with tackle faster and better than
before. We note with pleasure and pride that the Svangsta tackle
is appreciated and asked for all over the world and we thank you
all for the great confidence shown in us and our products.
Napp och Nytt 1954
Thanks to Len Borgstrom for
his continuing interest in helping with
this translation here.
The seventh annual edition of Tight Lines is hereby delivered to our
fishing friends in the North.
It pleases us here at the "Urfabriken"
that the interest in Svängsta-tackle is as big among the fishermen
as among the inhabitants of the waterbodies themselves.
The latest years official statistics show in fact, that 9 out of 10
fishermen use Svängsta-tackle, which we are proud about.
This confidence in our fishing tackle is our biggest matter of
delight and constitutes a spur for further efforts.
In this years Tight Lines the number of pages has been increased to
72 and simultaneously we have begun with colour print.
Thus Tight Lines is the biggest and most expensive catalogue of its
To exchange experiences and to serve the sport fishermen of the
North on a broader base, we have opened a cooperation with Pflueger
and Heddon in the USA, whose reels and wobblers we now can
offer to our fishing friends .
And Heddon in turn is manufacturing our new adjustable wobbler under
licence over there in America - a testimonial good enough from the
creator and leading manufacturer of the wobbler.
I am wishing all of You an enjoyable and rewarding
With fisherman´s greetings
the past almost always all the odds were to the advantage of the
fish in the game of sportfishing. The development at the
tackle-front during the previous years has however advanced in a
single wild rush and the sport fishing gear of our time has changed
the odds in the fight with hard-battling dreamfish. It has also
opened a new world of fishing happiness and healthy relaxation for
millions of people.
With fisherman´s greetings
Göte Borgström 1963
For the sportfisherman this desire for safety finds
its expression in a craving to get fishing tackle, that are really keeping their
promises, fishing gear which are at the peak of technical perfection and
Our ambition here at ABU has always been to produce exactly such gear, and
without being presumptuous I dare to state, that we have succeeded with that; a
statement which, among other things, requests for both humility and
That is to say, ABU would never have reached its current position within this
branch of trade, if sportfishermen from near and far would not have backed us up
with words and deeds.
To all those, who have contributed in making it possible for us, to, with full
justification, put an equality sign between Svängsta-tackle and security, I
express my hearty and unconditional gratitude,
Aviemore: ABU Holiday Angling School in Scotland
Invitation to Holiday of your Life
A Sport for Everybody!
The meaning of the sport or the hobby grows at the
same rate as the tempo in our occupations increases. Our need of
recreation, contrasts and environment contact is a community mindset
nowadays. And our country is providing us with a series of excellent
benefits. But many occupations have their limits. Most sports have
only one activ age cohort. In other cases they are dependent on
talent, on a natural requirement or on a community that you do not
have time for.
Sportfishing is one of these occupations that are
fascinating every individual, regardless of sex, age, social status
and inherent talent. Sportfishing is a sport for everybody.
In close contact with our nature, with an
injection of drama and excitement in every cast. And with a
drunkenness of joy that defies its description at every indication
for a bite. In this fight ABU is standing at the fisherman's side,
to give the sport an even bigger benefit by the right tackle and the
Do not let it go past you in this very life!
Göte Borgström 1969
The Year of Environmental Control
Things are getting even brighter!
Cheap Fishing Tackle
25 Years ofAmbassadeur Reels
Len's last observation
Identical to 1980 ...Interest lost??
1982 ABU's Changing of the Guard
Signed only 'Your Friends at ABU"
The personal approach has gone?
I do not have a complete collection of English
Language Tight Lines catalogs, so any assistance in acquiring the missing
years or at very least scans of the Len's words on the frontispiece would be
greatly appreciated, in order that we all may share. I have over 50 years of Napp
och Nytt , (all except 1951 and older), thanks to my Swedish friends.
I still need to collect copy of TL from the earliest known
up to 1958 as well as 60, 61, 63, 64, 65, thankyou.
image indicating production numbers gives an idea of how many catalogs were
being produced to satisfy the world demand for ABU fishers.
World wide variations of the ABU Fishing
Catalogs with names as :
och Nytt/Nap og Nyt / Petri Heil Nyt
Nappaa / Dobrego Wedkowania / Petruv Zdar