African ABU  Advertizing

Links to other  sections of advertizing pages (comprising USA, Australia,  Asia, Europe) Please advise if you have access to ads from other locations.

Although  A.B.Urfabriken began as a watch making firm in Sweden so long ago, the build quality of  its fishing equipment saw it sold right around the world!

I have a-massed a large number of advertizements (thanks to Gary M (Kingfisher) Wallace, Mike, Rikk, Uffe, Simon and others) linked elsewhere on this site but my favourites are  really all and any showing the ABU Garcia  brand. Enjoy many here  which are so interesting , so attractive, even a non fisherman would stop to read the details and be encourages to purchase based on the details provided.

So as usual,  a direct and personal quote from my friend Len Borgstom, always adds authenticity and images from The Kingfisher's collection of old fishing magazines help us understand. Images from Field and Tide June 1964 magazine by SEALANDAIR Publications, Durban ..... and  VELD & VLEI June 1954.

"South Africa was one of our first export countries outside Scandinavia. Robert Winquist was the export manager for the Swedish company Husqvarna. In those days Husqvarna made hunting guns. He gave us the names of their agents in several countries. South Africa was one of these. The name of the Husqvarna agent there was Cyril Caro & Co. The founder, Cyril Caro, visited the Husqvarna factory in Sweden and Mr. Winquist took Mr. Caro to the Morrum river to fish for salmon. This was in the early 1950s. A few years later when Cyril’s son, Tony, had taken over the leadership of the company, he came to Sweden and we became very good personal friends. So much so, that when Annika and I got married he came all the way to Sweden for our wedding...

Take care! Len"

There must be lots more ..please contribute...