A.B.Urfabriken

Swedish/European Advertizing

Initially my good friend and supporter of this site, Uffe Edefuhr,  has spent many hours scanning wonderful old images from the late 50's to the late 60's.

We all appreciate his efforts to share and I just wish I had a good command of the Swedish language to fully understand the contents.

However images speak all languages and many of us who appreciate the technical attributes of ABU's products are understanding more.

More recently I was able to purchase a magnificent research set of professional hard cover bound volumes of Sportsfiskaren monthly magazines covering all of 1941, 1942, 1946, 1947 , 1948 and 1949.

These volumes consist of around 1200 pages of images and text.

When I have finished scanning and posting samples of salient advertizing images and articles , they will be offered to any serious collector at the same price I bought them for, from owner Daniel Skupien . I am not seeking to make a profit, merely offer to another fan when I'm finished with them in the New Year. Contact me here if interested.

These are the earliest references to A.B.Urfabriken I have seen and cover Record, WD, Pebco and HJAB products as well as other companies selling their products.

I will post many samples of advertizing for each year and an occasional article of interest when I can get them translated.

Following these very early advertizing samples and in no particular order other than publishing date,  these images will all hyperlink to large sizes.

The first I will display is Len Borgstom (while it may be a little unpopular today), with a cross promotional ad for cigarettes.

This December 1952 2 page dealer brochure for the newly released record 5000 is a favourite!