Zebco
Fans!
ABU's obvious build
quality led to the development of symbiotic relationships in
other countries, one of which I'm just beginning to learn about
now, ie Zebco in the USA. Mr Clinton Beeler is bringing me up to
speed on this interesting expansion to ABU's products in the
USA. Story links below!
 |
Clint Beeler
Vice President of Manufacturing
Zebco Division, Brunswick Corp.
Contribution
by Clinton Beeler
of
Tulsa Oklahoma |
I have been fortunate enough to
have been taken under the wing of both
Clinton Beeler
above as well as noted USA spinning reel expert
and much aclaimed author of
"The Wright Guide
for the Reel Man"
Ben Wright!
I don't think he intends to change of his book from "reel"
to "real" in his next edition of the book. Very shortly we will
have access to much more information (both text and pictures)
with respect to the ABU/Garcia/Zebco relationship in the USA.
Buy his
book
personally from him at Ben
Wright
[spinrite@rochester.rr.com]
before the last 39 of 500 total print run disappear forever. I
have secured mine!
Clinton's Contribution
Clinton has recently
gifted to me many items of Zebco nature, which I feel so
fortunate to now be able to share with you here.
They are a beautiful
Zebco Cardinal
3,
4,
7 ; the full set of tan
Cardinal
554,
555 and 557
spinning reels as well as some associated spares. Many thanks my
friend! Now these can be shared with all who are interested.
He has also given me
a copy of the ORCA article by Col Milt Lorens outlined the
existence of the Zebco Cardinal 5.
I
think the relationship first started in 1952 with two
events. One was the introduction of the Ambassadeur 5000 by A.B.
Urfabriken and the other was the sale of the Zero Hour Bomb Co.
to James Donoghue of Denver Colorado and George Sumers of New
York. Their stockbroker was Ralph F. Lafferty who joined the
company as eastern sales manager.
In 1954 Mr. Lafferty and R.D. Hull, the
inventor of the spin-casting reel, went to the AFTMA (American
Fishing Tackle Manufacturing Association) show in Chicago and
met Gote and Lennart Borgstrom who were also attending for the
first time. They compared their products in private, the
Ambassadeur 5000 and the Zebco model 33 both of which are still
in production more than fifty years later. A.B. Urfabriken
needed a distributor in north america and offered this to Zebco
which had to decline because they were so involved in getting
their own product off the ground. The people of both companies
remained good friends over the years and the Garcia company
became exclusive distributor of the Ambassadeur as well as their
Mitchell spinning reels made by the Carpano Pons Co. in France.
In 1966 Lennart Borgstrom visited Zebco with
two new reels, the Cardinals 66 and 77. Garcia was unable to
distribute the reels because of contractual obligations with
Mitchell. Mr. Borgstrom had obtained permission from Tom Lenk,
president of Garcia, to find another distributor.
For Zebco this was a golden opportunity.
While Zebco had always made a quality product, they had great
difficulty overcoming the attitude of fishing professionals that
these were not reels for the serious fisherman. Also, the
company’s line of spinning reels (acquired from Langley) was
clearly not as high quality as the Cardinals.
The first reels had the “ABU-SVANGSTA” badge
replaced with one that said “ZEBCO BY ABU” which took full
advantage of the fine marketing work that Garcia had done over
the years with the other ABU products. Tom Lenk was offended by
this and so, to ease friction between ABU and Garcia, the badge
was changed to say “ZEBCO CARDINAL. By the time the badge was
changed Zebco had already had the benefit of the association.
The quality of the Cardinal reels was such
that when Zebco decided to come out with a line of spinning
reels in the mid ‘70s (the 900 series) it was aimed at the
mid-level market. Their internal documentation regards the
Cardinals as “Our flagship line”. By the early 1980s the line
was phased out and Zebco no longer distributed ABU reels. The
relationship between Zebco and ABU marked the first time that
Zebco had ever sold a reel which they had not themselves made
and for the company it was clearly a turning point. While
quality had always been paramount it could be found in Sweden as
well.
Ben's
Contribution
| An
interesting example of marketing the Zebco Cardinals was
the production of the Salesman samples with their clear
sideplates to show off the beautiful aimple and
effective mechanism inside. |
Here we see the
Zebco 4 and 6 samples. |
 |
 |
Here is a pic of the
diff handle knobs for the 6-7-6x and 7x.
from left to right
left ---- small trapezoidal type circa 1967 to approx 1976
middle-- large torpedo type introduced in 1970 for the model 7
later used on both 6 and 7
right---- large rectangular used on the 6x and 7x circa 1977 to
1983
note that like the spools all of the handle knobs are
interchangeable on all reels.
The following ABU Cardinal reels were sold by
ZEBCO in the U.S. and Canada:
Here
is a pic of the different spools that were made by ABU for
Zebco
From
left to right left is the first version with small nipple type
push button circa 1967 to 1974
Middle- second version with larger round flatter type push
button circa approx late 1974 to 1976
Right---- 3rd version same as second only now has white
lettering and numbers for line size and capacity circa 1977 to
1983
NOTE
that all spools are interchangeable on all reels.
Cardinal 3 1975-1983
Cardinal 4 1969-1983
Cardinal 6 1967-1982
Cardinal 7 1967-1982
Cardinal 6X 1977-1983
same as Cardinal 6 (except spool size)
Cardinal 7X 1977-1983
same as Cardinal 7 (except spool size)
Cardinal 554 1979-1980
Cardinal 555 1979-1980
Cardinal 557 1979-1980
Cardinal 156 1978-1980 No
examples found of this fly reel to date
Cardinal 178 1978-1980
I have recently found and bought an example of this fly reel.
Note that the “X” denotes a higher gear ratio
and that the 156 and 178 were marketed elsewhere as the
“Diplomat” fly reels. The 500 series were marketed by Garcia as
the 54, 55, and 57.
 |
Zebco
"Cardinal" 178 to come, courtesy of my
mate ABUBO! |
A Great acknowledgement to a
classic continues to live on.
Check out these American made copies of the
ABU 44 and Zebco 4
I have recently bought the
second of the two reproductions ie American Classic IV
Did you ever hear about
these? An American copy of the Abu 44 and Zebco 4.
They were made in the USA
by American Classic Sales LLC Salt Lake City, Ut 84104
Very rare first version
called Sportex Classic 1V circa 1996
Second version called
American Classic 1V circa 1997 to present time
They only make about 50 per year. These have an alum spool not
plastic.
For some reason they changed the name of the reel after the
first year. I guess they are manufactured under licence with
approval?? Is this so Ben?