Home | Catalogues
Record and ABU Catalogues

While the original Swedish first sales
advice re ABU products appeared from 1941, the first able to be read by
rest of the English speaking world was the
Record Fishing Tackle
,
followed by the official English language Tight Lines Catalogs for nearly
the next 50 years.
1956 ABU Tight Lines, kindly
shared here by Mike Elsworth of Wales UK
1957 ABU Tight Lines.
1958 Tight Lines ....Would love to have some kind sharing person
scan this catalog for me to share here.
1959 ABU Tight Lines
1960 ABU Tight Lines
1961 ABU Tight Lines
1962 ABU Tight Lines
(now, 50 years on from publication date)
1963 ABU Tight lines
(difficult to share here, unless someone offers to help
My personal connection with ABU started via lures from 1966
This
trade catalog I never knew about until now when I just bought it from Anders in
Sweden.
In it is
a lot of info (despite being in Swedish) , I learn that the Toby BGL I loved
using was just released this year. I was using it and the Hilo as my first (ABU)
lure experiences.
I would
have to wait till next year to get a hold of the fabulous ABU Killer aka Rebel
Company from USA which Len Borgstrom bought!
Click
the cover image to enjoy all these pages

A
Unique 1963 ABU Products Catalog .....appearing soon!
Images
kindly supplied by Sven Eriksson Gothenburg

Some fine examples of the Swedish ABU Tackle Catalogues from the start in 1948 are
wonderful to read and imagine flicking through the pages and making tackle
decisions of the year. I own many but friend
Mikael Risberg
has kindly let me use his previously
scanned Napp och Nytt front covers to save me
many hours work!
I own about 40 copies
of the English Tight Lines and 58 Swedish Napp och Nytt
catalogues and have some in double and would love to swap them for
years I am missing N&N 48, 49,
50, 51, (particularly in need of scan of
these afore mentioned Tight Lines 58, ). Would
love some from other countries too!
I am intrigued at knowing the full extent of ABU's global domination of
the fishing world brought about by the production and distribution of their
free catalogues. English, Irish Swedish, German, Netherlands, Danish, Norwegian,
Finnish, French,
Spanish, Italian, Polish, Czech and Russian are some I have heard of.
I would love to secure a copy of these
highlighted in red to share here. Perhaps there are more?

English
Swedish
Danish
Finnish
French
Spanish
Russian (needed)

Italian
Polish (needed)

Czech (needed)
Friend Christian, ex-patriot
Swede living in Austria, has sent me this collection of German language
ABU catalogues.
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Just want to
tell about the Norwegian Napp og Nytt catalogues.The first
Norwegian catalog came out in 1957.But the front page on the
1957 and 59 catalogs was with Swedish text at the frontpage,
inside it was Norwegian text.The 58 catalog was with
Norwegian text at the front and inside the catalog.
STRANGE! WHY I WONDER?
From
1960 and today there is all in Norwegian. The catalogs on
the picture are Norwegian catalogs with swedish text at the
frontpage.I don't have the catalog from 58 in Norwegian
text.
Bye again,
Mvh Trond
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Note: These English French and German variations of 1956 ABU Catalogs and 1955 Rely on Record Special catalogs marketed in England
and Spain.

More interesting info on French ABU catalogs has come to light due to my
friend Jim Partridge (UK).
At one time the French ABU catalogs were named Bonne Peche (1971)
and later they were named in English "Tight Lines" being published in
French language up to at least 1985
Likewise my Japanese copy from the same anniversary year 1971, it titled
on cover as Tight Lines but published in Japanese.
I guess English was thought to be the universal language, but it
does not explain why German, always named Petri Heil and other from
Europe has their distinctive catalog names.
Some general purpose Outdoors products companies like the one below sold
quality shooting and fishing equipment and issued their own
dedicated catalogs
Other Catalogs
Catalogs mentioning ABU were also produced by the
Kilwell
Company in New Zealand
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Did
you know a German or Austrian company by the name of Kossler actually
produced a high quality fishing catalog in 70's and 80's which featured
(independent from the Swedish catalogs) their own formatted
advertizements for our beloved ABU products?
Look for high quality scans of relevant pages from 1978 issue here, soon
as time permits.
Click on Kossler Cover

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