Record and ABU Advertizing
Phamplets, catalogs, booklets, fliers were informative and tastefully compiled to attract and interest fishers.
ABU/Record worldwide catalog phenomonen!
I have most
English Tight Lines and Swedish examples to share here.
I am looking for English
(Swedish N&N are now completed) if
anyone can help .
I do have a collection of doubles in many
languages to swap.
I am looking for any Russian, Czech, Polish, Spanish ABU catalog
While the original Swedish first sales
advice re ABU products appeared from 1941, the first able to be read by
rest of the English speaking world was the
Record Fishing Tackle
followed by the official English language Tight Lines Catalogs for nearly
the next 50 years.
1956 ABU Tight Lines,
shared here by Mike Elsworth of Wales UK(
1957 ABU Tight Linesrong>.
1958 Tight Lines
(Now confirmed that this catalog was never printed)
1959 ABU Tight Lines
1960 ABU Tight Lines
1961 ABU Tight Lines
1962 ABU Tight Lines
1963 ABU Tight Lines
thanks to Hans van der Pauw in
Holland, for advice on ABU's non printing of the 1963 Tight Lines.
1963 does NOT exist. After TL 1962 the TL 1964 was released, probably a short
time before the Napp och Nytt 1964 catalog, an>
For For TL 1964 they used the
cover and contents of Napp och Nytt 1963
1964 ABU Tight Lines
next to appear
My personal connection with ABU started via lures from 1966 and the Tight lines catalogs available in local tackle stores.
trade catalog below , I never knew about until now, when I just bought it from Anders in
In it is
a lot of info (despite being in Swedish) , I learn that the Toby BGL I loved
using was just released this year. I was using it and the Hilo as my first (ABU)
have to wait till next year to get a hold of the fabulous ABU Killer aka Rebel
Company from USA which Len Borgstrom bought!
the cover image to enjoy all these pages
Unique 1963 ABU Products Catalog .....appearing soon!
kindly supplied by Sven Eriksson Gothenburg
Some fine examples of the Swedish ABU Tackle Catalogues from the start in 1948 are
wonderful to read and imagine flicking through the pages and making tackle
decisions of the year. I own many but friend
has kindly let me use his previously
scanned Napp och Nytt front covers to to save me
many hours work!
I now own most copies
of the English Tight Lines and Swedish Napp och Nytt
catalogues and have some in double and would love to swap my doubles for ABU Record items of interest to me.
I am intrigued at knowing the full extent of ABU's global domination of
the fishing world brought about by the production and distribution of their
free catalogues. English, Irish Swedish, German, Netherlands, Danish, Norwegian,
Spanish, Polish, Czech and Russian are some I have heard of.
I would love to secure a copy of these
highlighted in red to share here. Perhaps there are more?
Italian catalog named Tight Lines
German Petri Heil
Friend Christian, ex-patriot
Swede living in Austria, has sent me this collection of German language
Portuguese to appear here soon
Spanish and Russian (needed)