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Record and ABU  Catalogues

While the original Swedish first sales advice re ABU products appeared from  1941, the first able to be read by rest of the English speaking world was the   1946 Rely on Record  1954 Record Fishing Tackle , followed by the official English language Tight Lines Catalogs for nearly the next 50 years.

1956 ABU Tight Lines, kindly shared here by Mike Elsworth of Wales UK

1957 ABU Tight Lines.

Tight Lines ....1958 Would love to have some kind sharing person scan this catalog for me to share here.

1959 ABU Tight Lines

1960 ABU Tight Lines

1961 ABU Tight Lines

Some fine examples of the Swedish ABU Tackle Catalogues from the start in 1948 are wonderful to read and imagine flicking through the pages and making tackle decisions of the year. I own many but  friend Mikael Risberg  has kindly let me use his previously scanned Napp och Nytt front covers to save me many hours work!

I own about 40 copies of the English Tight Lines and 58  Swedish Napp och Nytt catalogues and have some in double  and would love to swap them for years I am missing N&N  48, 49, 50, 51, (particularly in need of scan of these afore mentioned Tight Lines 58,  ). Would love some from other countries too!

I am intrigued at knowing the full extent of ABU's global domination of the fishing world brought about by the production and distribution of their free catalogues. English, Irish Swedish, German, Netherlands, Danish, Norwegian, Finnish, French, Spanish, Italian, Polish and Russian are some  I have heard of. I would love to secure a copy of these highlighted in red to share here. Perhaps there are more?

Friend Bo from Denmark tells me...  Denmark The correct name of the Danish issues of Napp och Nytt is "Nap og Nyt". The Swedish and the Danish languages are rather similar to each other (in many ways). The Danish Nap og Nyt were released I think from 1961 and onwards. I have a Swedish Napp o Nytt from 1960 with Swedish text inside it but prices are in Danish kroner (DKK), so it seems likely that the Danish issues were commenced in 1961, but I don't know for sure. I will have to consult my N&N collection to be sure, so don't take the mentioned years 100% for granted - they could differ a year or so. I bought some different country issues of the 1982 (or 83?) N&N's last year. They came in both Danish, Norwegian, Finnish, Swedish, German, English and in two other language, cause I remember there was 8 different languages. Will check up on this when I find them and let you know what countries they were from. I know they were made in Russian too - I've seen a few of them, and they are rather thin due to only a limited number of items in them. Don't remember what they were called in Russian. The German issues are called "PETRI HEIL". Haven't checked up on from when they were made. Try asking at the Swedish collectors club "SK-Rullen", they should know. They come in French and in Italian and/or Spanish too if I recall correctly, but I don't remember what they are called.                 Russian

England                       Sweden              Norway              Finland                                      CSSR                                      Polish            France                     Spanish                                 Italy

 

The story will unfold, as friends continue to supply information, (some dates would be great!)

Are there still more?

Friend Christian, ex-patriot Swede living in Austria, has sent me this collection of German language ABU catalogues.

 

Just want to tell about the Norwegian Napp og Nytt catalogues.The first Norwegian catalog came out in 1957.But the front page on the 1957 and 59 catalogs was with Swedish text at the frontpage, inside it was Norwegian text.The 58 catalog was with Norwegian text at the front and inside the catalog.       STRANGE! WHY I WONDER?  From 1960 and today there is all in Norwegian. The catalogs on the picture are Norwegian catalogs with swedish text at the frontpage.I don't have the catalog from 58 in Norwegian text. Bye again, Mvh  Trond

Enjoy these English French and German variations of 1956 ABU Catalogs and 1955 Rely on Record Special catalogs marketed in England and Spain.

Breaking news here (for me anyway) and hopefully lots of our ABU fans!

Did you know a German or Austrian company by the name of Kossler actually produced a high quality fishing catalog in 70's and 80's which featured (independent from the Swedish catalogs) their own formatted advertizements for our beloved ABU products? Look for high quality scans of relevant pages from 1978 issue here, soon as time permits. Click on Kossler Cover