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Record and ABU  Catalogues

While the original Swedish first sales advice re ABU products appeared from  1941, the first able to be read by rest of the English speaking world was the  Record Fishing Tackle , followed by the official English language Tight Lines Catalogs for nearly the next 50 years.

1956 ABU Tight Lines, kindly shared here by Mike Elsworth of Wales UK

1957 ABU Tight Lines.

1958 Tight Lines ....Would love to have some kind sharing person scan this catalog for me to share here.

1959 ABU Tight Lines

1960 ABU Tight Lines

1961 ABU Tight Lines

1962 ABU Tight Lines (now, 50 years on from publication date)

1963 ABU Tight lines  (difficult to share here, unless someone offers to help

My personal connection with ABU started via lures from 1966

This trade catalog I never knew about until now when I just bought it from Anders in Sweden.

In it is a lot of info (despite being in Swedish) , I learn that the Toby BGL I loved using was just released this year. I was using it and the Hilo as my first (ABU) lure experiences.

I would have to wait till next year to get a hold of the fabulous ABU Killer aka Rebel Company from USA which Len Borgstrom bought!

Click the cover image  to enjoy all these pages

A Unique  1963 ABU Products Catalog .....appearing soon!

Images kindly supplied by Sven Eriksson Gothenburg

Some fine examples of the Swedish ABU Tackle Catalogues from the start in 1948 are wonderful to read and imagine flicking through the pages and making tackle decisions of the year. I own many but  friend Mikael Risberg  has kindly let me use his previously scanned Napp och Nytt front covers to save me many hours work!

I own about 40 copies of the English Tight Lines and 58  Swedish Napp och Nytt catalogues and have some in double  and would love to swap them for years I am missing N&N  48, 49, 50, 51, (particularly in need of scan of these afore mentioned Tight Lines 58,  ). Would love some from other countries too!

I am intrigued at knowing the full extent of ABU's global domination of the fishing world brought about by the production and distribution of their free catalogues. English, Irish Swedish, German, Netherlands, Danish, Norwegian, Finnish, French, Spanish, Italian, Polish, Czech and Russian are some  I have heard of. I would love to secure a copy of these highlighted in red to share here. Perhaps there are more?

      

  English                 Swedish

       

Danish

                
     Finnish                    French   

     

     Spanish               Russian (needed)

   Italian                            Polish (needed)

  

Czech (needed)

 

 

Friend Christian, ex-patriot Swede living in Austria, has sent me this collection of German language ABU catalogues.

 

Just want to tell about the Norwegian Napp og Nytt catalogues.The first Norwegian catalog came out in 1957.But the front page on the 1957 and 59 catalogs was with Swedish text at the frontpage, inside it was Norwegian text.The 58 catalog was with Norwegian text at the front and inside the catalog.       STRANGE! WHY I WONDER?  From 1960 and today there is all in Norwegian. The catalogs on the picture are Norwegian catalogs with swedish text at the frontpage.I don't have the catalog from 58 in Norwegian text. Bye again, Mvh  Trond

Note:  These English French and German variations of 1956 ABU Catalogs and 1955 Rely on Record Special catalogs marketed in England and Spain.

More interesting info on French ABU catalogs has come to light due to my friend Jim Partridge (UK).

 

At one time the French ABU catalogs were named Bonne Peche (1971)  and later they were named in English "Tight Lines" being published in French language up to at least 1985

Likewise my Japanese copy from the same anniversary year 1971, it titled on cover as Tight Lines but published in Japanese.

I guess English was thought to be  the universal language, but it does not explain why German, always named Petri Heil and other from Europe has their distinctive catalog names.

Some general purpose Outdoors products companies like the one below sold quality shooting and fishing equipment and issued their  own dedicated catalogs

 

Other Catalogs Catalogs mentioning ABU were also produced by the Kilwell Company in New Zealand

Did you know a German or Austrian company by the name of Kossler actually produced a high quality fishing catalog in 70's and 80's which featured (independent from the Swedish catalogs) their own formatted advertizements for our beloved ABU products? Look for high quality scans of relevant pages from 1978 issue here, soon as time permits. Click on Kossler Cover