Lures/Baits/Artificials
Outsourced

Lures.
Before ABU fully developed all its capability with respect to lure
design and manufacturing, it imported and included product such as these
from Norway in the 1951 Napp och Nytt catalog.
The real lures looked like this.

It seems ABU’s
strength lay in the production of simple spoons, perks and spinners, easily
pressed from existing equipment. Very interestingly, ABU had a thriving home
based assembly industry for some lures. Lure parts and instructions were
supplied to local housewives who were largely tied to the house in the 40’s but
happy to find some paid work that could be easily completed at home.
Later when the plastic lures started to enter the world
market and of course ABU wanted to be part of this expanding market, they had to
be outsourced and symbiotic relationships developed between ABU and
other world companies ranging from
UK, to
Finland and
USA.

Of particular interest was ABU’s collaboration with the
world’s largest lure manufacturer Heddon. Always aspiring to be world’s best
practice , ABU only associated with likewise companies from who they learned.
Faithfulness was not a strongpoint of these arrangements as they all eventually
soured. This logical agreement re marketing some Heddon lures in Europe via the
ABU network would work well for 5 years until ABU’s modified Heddon Spook
plug, called the Hilo (with patented adjustable depth bib) ate into the
psyche of USA fishermen and seriously threatened sales and the relationship
ended in 1960. The Hilo
lure today still remains one of the most popular in the eyes of fishermen and
myself would never fail to have some in my tacklebox.

The second major lure which ABU brought into their fine
stable of plugs was the Killer. My friend Henrik
(detailed
article here) has taught me so much
about the history of this fine Killer minnow lure, which incidentally was the
first lure I ever bought to catch Barramundi with in the mid 60’s. By then I was
buying genuine ABU product with the classic parallel lined and cross hatched
black, blue or gold with silver colouration. By then the lure had been modified
many times from its original Finnish form originally conceived on the lakeside
with input from Laurie Rapala and the other great name Nils Master.
The list goes on but it would be remiss of me not to mention
in passing the Scottish origins of the Kynock Killer invented and tested
by Jock Kynoch on the
Tay
River. This design was licenced for a short time by
ABU and called the ABU Kynoch. Its sliding up the line design so only the hooks
remained firmly and heavily attached to the salmon’s mouth was innovative. The
major design elements of this top running surface popper has been much copied
and no serious lure fisherman today would be without a popper in his tackle box.
The ‘original’ is still being modified, with one website, I recently noted,
offering custom painting of the old design.

Bing McClellan
of Burke from USA
developed the soft rubber technology (and was probably first to do so) for
creating lures and the Little Dig eventually became part of ABU’s lineup called
the Cello and Cello Dip, offered in 4 colours and one size only for each of the
popper and deep diving versions.
My most recent "discovery" courtesy of
Todd Larson is that of the ABU plug
called the Snoky. It has originally been made as the Thompson Doll fish below.
The lure came into the ABU catalogue due to the relationship between
Thompson/Brunswick and Brunswick/Zebco and Zebco/ABU.
I would love to add one to my collection if anyone has one for
sale.
The Doll Fish was a popular lure first introduced in 1972. Outdoor writer Don
Carpenter declared of it in The Annapolis Evening Capital: "Something new
in plugs for fishing is the 'Doll Fish' made by Thompson Fishing Tackle Co.,
Knoxville, Tenn. It is a sinking, fast-vibrating brilliant colored minnow with
real-to-life scales that make it look like the McCoy. It emits a 'clickity chek'
sound while moving, is made in three sizes, 1/4-ounce, 3/8-ounce, and
5/8-ounce--colors ranging from light to dark."
A Thompson Doll Fish in the box
In 1972, after two decades at the helm, Doll Thompson sold his company to
Brunswick Corporation, venerable pool table makers who had acquired Zebco
corporation in 1961.
The lure maker himself!
Having made a name for themselves in the fishing reel market, the
Brunswick-owned Zebco found a nice match in Doll Thompson, who served on the
Board of Directors of the firm until 1975. Zebco continued making most of
Thompson's line into the 1980s.

This particular deep diving model was not translated
to the ABU stable
Many other links between Burke and ABU are suggested below by
the Welsh Sleuth himself Mike Elsworth.

I first came across a lure called the Swappin' Droppen on a card
with both Abu and Burke on it. The lure has a rubber body with a hair tail and
uses interchangeable Droppen spinning blades (pic to follow). This lure really
intrigued me so I started asking people in America what they knew about Burke. I
found out that they had ceased trading but they had made really neat rubber
bodied baits throughout the 60s and 70s, maybe into the 80s.

Then I found a Big Dig lure and realised that it was a Cello Dip with a
different lip. I started asking more questions and found an Ol' Twitch, it was a
Cello ! Then the penny dropped Abu's rubber bodied lures must have been made by
Burke ! Last year I was told by a friend in America that he had been speaking
with an old guy that used to work for Burke, the old guy clearly recalled that
Abu bought baits from Burke. You have subsequently had this confirmed by Len so
this is now proved as fact.
Len B; "I think that Burke (Bing McClellan) tried
to sell our lures after Garcia gave it up. He was not successful and might have
dumped the parts."
What is less clear is whether Burke also made the Rakan, I believe that they
did. I also believe that they made the fish part of the Drop-fish.

I have spoken to the an expert on all things Burke, and I showed him a pic
of a Rakan and he did not know it. Len B;
"Rakan
was after my time, so I do not know."
He did however think that Burke could have made it. I am not aware that any
other firm had the technology to make it at that time. So for me it must have
been Burke.
The next strange twist came when I found a Reflex on a Burke card, then I
found a Toby ! My prediction is that I will find an Ellips next !

Why ? about three years ago I bought a large collection of lure
parts from a guy in America. The parts were Toby bodies, Droppen bodies and
blades and Elipps bodies. It turned out that he worked for a scrap metal
merchant and there were tonnes of these parts being melted down ! He saved a few
examples because he thought they were too good to scrap.. He was right.
My (Mike Elsworth) current theory is that the then Abu Company
may have gone through financial difficulty and paid Burke with lure parts.
Possibly they made them into finished lures and sold what they could.
When Burke itself was wound up the remaining parts were sold off
as scrap. Just my theory at the moment but I bet that I am not far off the
truth.
Breaking news from Len Borgstom....re ABU's relationship with Killwell
and the famous Toby lure sold in New Zealand
The
opposite of outsourcing! ABU gives permission and training to allow Toby into
New Zealand.
Wayne,
Kilwell is owned by John Wells and his younger brother Jeremy.
Kilwell was the exclusive agent for ABU during my time.
Because of import restrictions a long time ago, John Wells actually came to
Sweden to learn how to make lures.
I think that we supplied the first stamping tools.
He worked at the plant for 6 months and stayed as our house guest. This must
have been around 1960.
Annika and I were in
New Zealand
maybe 10 years ago visiting John and Jeremy.
We went fishing with John and had a great time.
I have no idea who is the ABU agent now.
I also do not know if Kilwell still make the Toby.
I do not think so.
Fond regards! Len
I am attempting here to create
(with the help of others), the greatest collection of images and information
about Record ABU lures ever collected together and freely available for all to
learn from. Obviously image copyright for alternative publishing purposes always
remains with the owners.
Please feel your input, help ,
criticism is very welcome and I look forward to expanding with network of Record
ABU lure collectors and appreciators.
Contact me
here to
assist.
If you have any other lures, that are un-needed or
doubles in your collection and are available for
swapping
or a reasonable fee, I would be
very pleased to hear from you.