| Many times expanded from the original centre of production in the
nineteen twenties but today less productive in terms of actually
constructing the reels that it became famous for, as now, with most
organizations producing goods is cheaper and more cost effective off shore.
Factory circa 1943
My A$100 Ambasadeur 6000C that I received in 1974 for my 21st birthday, today
can have its replacement bought for $99 but personally I'd prefer to pay the
"real" cost of a 21st century built to the same exacting standards and
materials which I imagine would be in the order of $400/$500. A current
Morrom would be my comparison today in terms of quality and price. This is
very definitely not a mass market reel and I guess expanding the market is a
justifiable company goal but just not for all. I do hope the reels of the ilk
of "Morrom" will continue to be designed and manufactured for discerning
fisher folk.
Royal Seal awarded to A.B.Urfabriken
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Quality Control Inspections
Never the less, there is a human side to the
ABU factory, and lots of people still work within and I am deeply indebted
to my good friend Glen Eriksson who is a very helpful Service Manager and
really does understand the meaning of Service. Congratulations Glen for the
enthusiasm you show to customs/fans of ABU!
Factory circa 1990's
Thanks also go to Anita Enarsson and
Maud Petersson who have helped in communications and registering my ownership of
the 50th Anniversary set of 5000 and Morrum reels # 1513 / 1800
I thank you Maud, and your colleagues
who have received my recent e-mails and were able to assist with the
process of recommending official ABU endorsement of this website.
I have been in contact with the
General Manager of ABU Sweden, Jan Sjoblom , with respect to
endorsement of this site.
Positive responses have occurred.
The Modern Abu Garcia Factory in Svangsta
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