For many years, when you bought a new 7000/7000C you expected to see
"Made in Sweden" stamped on the reel... It was a given, stamped
prominently and proudly on the reel.
Then a few years back, we started seeing reels with "Assembled in
Sweden" stamped with less prominent lettering,
and that great reel foot sticker stating "Designed inspected and
assembled in Sweden from components made in Taiwan to ABU Garcia's
The next version of 7000's has/had no side-plate stamping of where it
was made or assembled, and we are left with just "AMBASSADEUR", and the
reel foot sticker.
Finally, as best I can tell, it's a box that has a "Made in Taiwan"
sticker (stealthily placed on the bottom of the box), and "AMBASSADEUR"
stamped on the side-plate.
Some sure bet clues of Taiwanese manufacture are shiny silver spools
with a pin, and drag stars with points. Also look at the graphics. Old
black Big Game
reels had the "C" in the
word "Collection" never intersect with the "G" of
. Of course it was also stamped with
"Made in Sweden" as well.
The newer Taiwanese BG's have an intersecting "C", smaller font, and
only "AMBASSADEUR" on the side-plate.
I'm not commenting here on the overall quality per se, as I have not
handled enough of the Taiwanese made reels to be able to come to a
definitive quality conclusion. I have read of folks having pinion
problems with the newer 5.3:1 reels, and others say level wind pawls
wear more rapidly. I did have defective spool bearings in one of my
Asian 7000's that ABU took care of very promptly.
Overall, my 3 Asian 7000's cast just fine, seem to have good machining,
and nice finish. Omoto Taiwan, the parts supplier/builder of these Asian
reels, seems to do OK by me so far. If interested
Also for those who want to get the best
out of their 7000 sized Ambassadeurs