A.B.Urfabriken: Catalogs

Dealer Catalogs

Catalogs with special thick cardboard inserts and spirally bound,  to help the dealers get to know new and emerging products were also produced. A typical example was this 1970 Tight Lines drawing attention to selling points of all ABU products such as reels, rods, lures, lines and all sorts of  accessories including gaffs, nets, smokers, ice fishing augers etc.


 Click  images below to see extra detail that

ABU placed in the Special Dealer Catalogs to help

Professional Development for Dealers & staff (before their time)