ABU's education and training of its staff, not only on the factory floor but also in publicity department and staff of retail fishing stores were paramount to continued success.
One of the methods used in Sweden to initially achieve this was to produce these 6 volumes to 'educate' staff.
These 6 'letters' were internal documents and never for sale, rather given to staff to peruse as homework.
I am indebted to Uffe Edefuhr for sourcing these very desirable and expensive old papers for a nominal cost to me.
Comments in English by Swedish friends including Len Borgstrom follow...
Click on each booklet to see random pages.
Click the second image to see contents page.
Len Borgstrom: Svängstaskolan was put together to be like a condensed handbook for fishermen, dealers and employees.
We also had a window dressing contest called Svängstaveckan (The Svängsta week)
During one week in early summer all fishing tackle dealers were invited to a contest about the dealer who made the best display of ABU tackle in his show window.
and some other people from management traveled all over
I do not remember what the price was, but it was probably a chance to participate in the Dream Fishing trip.
Detailed description of Scandinavian fish, habitat and fishing
Detailed description of many Record and ABU reels
Detailed description of casting/fishing techniques
More new fishing techniques ie Sea, Ice and fly fishing
How to sell ABU products
More selling techniques
So many other means of educating the users of ABU fine tackle, were achieved through their famous catalogs, Napp och Nytt and Tight Lines as English speaking people know them. They were published in a dozen languages around the world and can be seen here.
Still desperately searching for a loan of,
purchase or scans from the 1958 , 1960 ABU Tight Lines Catalogs , for use on
if you can share this information
Also can some kind person from Spain, Russia, Poland or Czech Rep. please help me find an ABU catalog from their country (any year)