realsreels.com
  • History
    • History of A.B.Urfabriken
    • Patents
    • Custom or Forgery?
    • Outsourcing
    • Collecting ABU 101
    • Realsreels.com Favourites
    • Other Collections
    • Reviews
  • Reels
    • Reels Overview
    • Record
    • Ambassadeur
    • Abumatic
    • Half Encapsulated/500 Series
    • Spinning
    • Fly
    • Mooching
    • Pimpel
    • I.G.F.A.
    • Tournament Caster
    • Other Types
    • Outsourced reels
    • Prototypes
    • Commemorative reels
    • Crossover reels
    • Special Purpose
    • Special Market orientated builds
    • Modified or Created ABU reels
    • Flagship Products
    • Old Classics
    • New Classics
    • Servicing
  • Rods
    • Rods Overview
    • Catalogued ABU Rods
    • Record Steel Rods
    • Asbjörn Hörgård
    • Diplomat Speedlock ABU Rods
    • Pacific ABU Rods
    • I.G.F.A. Rod Combos
    • Milbro/ABU Rods
    • Kilwell/ABU Rods
  • Baits
    • Baits Overview
    • Outsourced Baits
    • Lures in General
    • Lure Colours
    • Packaging Styles
    • Lure paper boxes
    • Record paper boxes
    • Lures Licened by ABU
    • Prototypes
    • Boxed sets
    • ABU Must Lures
    • Lures by the Decade
    • 40's
    • 50's
    • 60's
    • 70's
    • 80's
    • Lures and Production Timelines
    • My Personal ABU Lure Studies
    • Hi-lo
    • Killer
    • Toby
  • Accessories
    • Accessories Overview
    • Lines
    • Reel Boxes/cases
    • Smoker
    • Knives
    • Badges
    • Catalogues
    • Christmas AUDIO tracks
  • Memorabilia
    • Advertising
    • Posters
    • Art
    • Books
    • The ABU Bible
    • Manuals
    • New Items by Year
    • ABU Club Japan
    • Awards
    • Dream Trips
    • ABU Cooking
    • ABU Education
  • Personal
    • Personal Interest Details
    • Links
    • Contacts
    • ABU Wish List
    • Fish and Fishing
    • Quotes
    • Cartoons

Record and ABU Accessories

Old Record / ABU Reel Cases/Boxes

I break this down to cardboard boxing and cases of varying material

      First A.B.Urfabriken reels were Records...

The first Record box I saw was actually plain blue and white in colour, hand-written model name 1600.

The next different type of box came to my knowledge by a Finnish guy called Mika.

He kindly shared this blue box with printed 1300 label.


BlueboxedRecord1300

The next more common Record boxes

 
These ranged from the early 1940's,  mainly blue label Record boxes.

 

The three Record-labelled boxes above,  are labelled in English and Swedish, and the cardboard box colours varied slightly in hue, with the main difference being in the later white outlined red-label font.

 I do not yet have the Blue or Green Sea Grass type box to display. Perhaps someone can help me acquire these.
The most common boxes were the relatively plain blue ones at bottom right of the picture above.


This special 2000 with 10 year warranty, was wooden boxed with velvet lining and square leather , silver buckle style case respectively.

Later the colourful, advertizing covered cardboard box outers contained protective  leather, leatherette and vinyl cases to hold the reel and accessories like oil bottle, grease, spanner.

 This Record 2100 Sport had a case with a metal partition.

   

 


The first Record Ambassadeur 5000 and 6000 boxes were plain cardboard, no graphics, merely named by model.

I will document below by photographs the cases that I own  as they appeared over time.

Record Ambassadeur Case Style 1 with Silver buckle

 

Record Ambassadeur Case Style 2 with Silver buckle

It did appear  for a  short time with Ambassadeur written in gold cursive script, above the buckle on the flat ( I do not have this example and would love to acquire one)

 

Ambassadeur Sweden Case Style 3

This is the common  style found in the 60's

Ambassadeur Sweden Case Style 4

This is the 4th issue, note the 'of' Sweden

Usually this model is found with Gold buckle so the older style silver buckle is very rare in this issue.

Like many ABU products, if parts were usable, they were never wasted.

Ambassadeur Sweden Case Style 5

This  last style  pure-leather case has the Royal Symbol on top of the case.

It was being phased out (but still used) over a short period  in 1971 when the cheaper black leatherette were being introduced. A move away from quality as leathette case  cracked with constant usage.

 

Ambassadeur Leatherette Case Style

Still with gold buckle and Royal symbol but mock leather case

 

Missing the 2nd Black leatherette case (with roll over rather than bent) which has push-button clips

Ambassadeur Leatherette Case style

This one has block Ambassadeur font with ABU in gold print, still with push button clips.

NON Ambassadeur Reels

A special leather box was made for the Abumatic 60.

A Record 600 Spinning reel and soft vinyl case.

A vinyl zippered fly reel case was mase for the first Record Fly reels.

Eventually, having so many reels, and a penchant to enjoy them by seeing and touching, I discovered that there was huge variety in the box packaging of yesteryear compared to the awful plastic sealed bubble boxes , convenient to today's chain store sales! So I just  hung them in an old bait net from the ceiling of my room.

          

The bottom left hand box was a test "mock up" called the "Morrum Cardinal". This reel was released eventually as the Suverian so this box is a "one-off production" example which was never sold to my knowledge. Interesting to see how, not only packaging can be changed at the last moment, but also the actual model name. Image seen elsewhere on site, spinning reels

Many more interesting observations and images of unusual ABU packaging to come here  in time.

Some prototype boxes to be added in future too! 

If you are a person that has significantly had an effect on design/development/testing of ABU equipment over the years please contact me  wayne@realsreels.com  if you wish your contribution documented for posterity and the immediate interest of the ABU fans worldwide!

 

 

Back to top

© 2005 - 2014 | All rights reserved realsreels.com
Contact Us and Feedback