Encompasses my fishing trips, my actual ABU fishing equipment, my location, my boat "Ambassadeur", my family but also the research I have on other like-minded ABU devotees to show their collections, their fishing as well as their contributions to ABU via employment and management roles.
Many friendships have developed over the 8+ years since I first started sharing my ABU educational research findings here. Support has been just wonderful and as I do not sell ABU to profiteer, I feel doors have opened to me, with many kind souls also very willing to share their knowledge.
These started in the 40's and eventually the word was spread via a dozen or more different language catalogs, brochures and phamplets. Advertising progressed to radio and television and now websites, Utube and social media like Twitter. My first experience was the fabulous Tight Lines catalog issued yearly and available at my local tackle shop in Rockhampton, Queensland. Little did I realize, that their equivalents in foreign languages, were being eagerly sought by millions around the world from the 1940's. Famous not only for its reels, but ABU lead the market with catalogued rods, baits and many accessories.
From its humble beginnings as a watch-making factory, through its taximeter, Halda typewriters and technical equipment, eventually the world famous Record casting reels were produced from 1940's, and in 1953 the Ambassadeur 5000 first appeared. It and its variants took the fishing world by storm and arguably gave ABU a 3 + decade lead over most manufacturers. Not until the 90's with the release of the much sought after Morrum series baitcasters, the Suveran Spinning reels and the more recent Revo series did ABU regain its fishing-equipment crown.
Already in 1949, a Swiss manufacturer asked father if ABU would object to it selling its Swiss-made spinning reel, also named Record, in Sweden. Since ABU was not yet producing spinning reels, ABU decided to buy the parts to this reel from Switzerland and assemble it in Sweden. It was called the Record 500. Eventually, ABU made improvements to the reel and began to produce it entirely in Sweden. This became the Record 700... View archived quotes