ABU Tight Lines Catalogue 1962

Upon discussion with Len Borgstrom, he recollects some 50 year old memories...

The 1962 Tight Lines has a lot of interesting pictures that I had almost forgotten. What is interesting is that ABU in those days never spent a lot of money on professional models. Here are some examples:

The front and back cover show our advertising manager and editor of Napp och Nytt, Dan Åslund.

Then of course a picture of my father with 3 salmon. The guy standing by the river with a salmon is Curt Johansson, the son of my father’s best friend, Gunnar Johansson, who was manager of the Salmon Fishing at the Mörrum River.

Then you have a picture of me standing by the Mörrum River holding a salmon and another salmon in the boat. In the section

Proof in pictures you have Peter Anderson and on the same page a picture of Abe Schiller (cowboy hat). He was the PR manager for Flamingo Hotel in Las Vegas and came to Svängsta as my guest dressed in all white cowboy outfits.

The guy holding a pike on page 40 is Karl-Erik Forsander – a guy working in our finance department.

The picture next to “Dependable equipment” is my wife Annika.

Finally the young man sitting on a rock on the “Set” page is Dan Åslund’s son Torbjörn, who worked all his life at ABU. When he died in cancer way to young he was Sales Manager for Sweden.

 I thought this might interest you!

Fond regards!

Len

 

 

 A very enjoyable catalog  of the day and equally so today.

Next year ABU Tight Lines 1963, if it exists, looking for opinion/ information.