realsreels.com
  • History
    • History of A.B.Urfabriken
    • Patents
    • Custom or Forgery?
    • Outsourcing
    • Collecting ABU 101
    • Realsreels.com Favourites
    • Other Collections
    • Reviews
  • Reels
    • Reels Overview
    • Record
    • Ambassadeur
    • Abumatic
    • Half Encapsulated/500 Series
    • Spinning
    • Fly
    • Mooching
    • Pimpel
    • I.G.F.A.
    • Tournament Caster
    • Other Types
    • Outsourced reels
    • Prototypes
    • Commemorative reels
    • Crossover reels
    • Special Purpose
    • Special Market orientated builds
    • Modified or Created ABU reels
    • Flagship Products
    • Old Classics
    • New Classics
    • Servicing
  • Rods
    • Rods Overview
    • Catalogued ABU Rods
    • Record Steel Rods
    • Asbjörn Hörgård
    • Diplomat Speedlock ABU Rods
    • Pacific ABU Rods
    • I.G.F.A. Rod Combos
    • Milbro/ABU Rods
    • Kilwell/ABU Rods
  • Baits
    • Baits Overview
    • Outsourced Baits
    • Lures in General
    • Lure Colours
    • Packaging Styles
    • Lure paper boxes
    • Record paper boxes
    • Lures Licened by ABU
    • Prototypes
    • Boxed sets
    • ABU Must Lures
    • Lures by the Decade
    • 40's
    • 50's
    • 60's
    • 70's
    • 80's
    • Lures and Production Timelines
    • My Personal ABU Lure Studies
    • Hi-lo
    • Killer
    • Toby
  • Accessories
    • Accessories Overview
    • Lines
    • Reel Boxes/cases
    • Smoker
    • Knives
    • Badges
    • Catalogues
    • Christmas AUDIO tracks
  • Memorabilia
    • Advertising
    • Posters
    • Art
    • Books
    • The ABU Bible
    • Manuals
    • New Items by Year
    • ABU Club Japan
    • Awards
    • Dream Trips
    • ABU Cooking
    • ABU Education
  • Personal
    • Personal Interest Details
    • Links
    • Contacts
    • ABU Wish List
    • Fish and Fishing
    • Quotes
    • Cartoons

 

In each official yearly ABU  catalog, items which were from the previous year were highlighted with these images , basically meaning new in Swedish.

I will attempt to show here as many as I can locate. I believe attitudes changed when the original family dynasty management ceased to be in control.

Publicly listed companies have different priorities and in many cases attitudes and goals change from one of excellence at all costs to one of obtaining best financial results for the investors.

Special one off undated catalogs were produced from 1940

 

 

1960

1961

 

 1962

1963

    

 

1964

 

1965

1966

1967

1968

 

1969

 

 

 

1940's

1950's

1970's

1980's

 

 

 

If you are a person that has significantly had an effect on design/development/testing of ABU equipment over the years please contact me  wayne@realsreels.com  if you wish your contribution documented for posterity and the immediate interest of the ABU fans worldwide!

 

 

Back to top

© 2005 - 2014 | All rights reserved realsreels.com
Contact Us and Feedback