Before (and in one case, even after in 1956) regular catalogs were produced , A.B.Urfabriken produced intermitant publications to show new products, usually each different to the previous, although Spinnfiske occurred twice (green first and next blue) before the green Recordfiske and a smaller more obscure Blue publication that I have not seen clearly. The last unusual and different publications were the booklets Record Fishing Tackle and the Special 1956 You Can Rely on Record.
From 1948, in each official yearly A.B.Urfabriken Nap och Nytt catalog, items which were from the previous year were highlighted with these images , basically meaning new in Swedish.
I will attempt to show here as many as I can locate. I believe attitudes changed when the original family dynasty management ceased to be in control.
Publicly listed companies have different priorities and in many cases attitudes and goals change from one of excellence at all costs to one of obtaining best financial results for the investors.
Special one off undated catalogs were produced from 1940 (info to be displayed as learned and located) such as
Thanks go to Patrik for letting me use his scans of 1944 catalog and Derrik for his willingness to explain. Uffe also shared his material.
Thanks guys! Still looking to fill in the remaining gaps , if you can help.
Record Fishing Tackle
1956 Special CatalogYou Can Rely on Record
This was the first production in English, reflecting A.B.Urfabriken's wide acceptance and presence on the world stage.
It did take another 11 long years before the official Swedish Napp och Nytt catalog released in 1948, was to be produced in all its glory for the English speaking fishermen of the world. The Tight Lines catalog was produced slightly later in 1956 also.
Napp och Nytt official catalogs