Although A.B.Urfabriken began as a watch making firm in Sweden so long ago, the build quality of its fishing equipment saw it sold right around the world!
I have a-massed a large number of advertizements (thanks to Gary M (Kingfisher) Wallace, Mike, Rikk, Uffe, Simon and others) linked elsewhere on this site but my favourites are really all and any showing the ABU Garcia brand. Enjoy many here which are so interesting , so attractive, even a non fisherman would stop to read the details and be encourages to purchase based on the details provided.
So as usual, a direct and personal quote from my friend Len Borgstom, and his 2 ic CO Ericsson , always adds authenticity
Today I am sadly lacking in actual magazine advertizements like found for the other continents.
Any help greatly appreciated.
Len's start is here....
"I do not remember the names of all the companies we worked with in South America even if Annika and I visited our agents in Argentina, Chile and Paraguay 1986. Our agent in Chile was originally Rudolfo Karlezi, who visited us in Sweden several times and became a personal friend.
When he died, his son took over. In Paraguay our agents name was Acero.
I forgot his last name but Annika and I had a great time fishing with both these guys. CO Ericson visited South America often and knows more about all our agents in SA.
Good luck! Len"
CO's contribution is here....
" Hi Wayne,
I know I am a very forget ful man (you are excused at 90+ mate!) and there seems to be nothing you can do to that.
I have a feeling that you in one of your mail asked me what Acero´s last name is. It is Zuccolillo. He owns a big department store and the biggest newspaper in Paraguay, "abc color". We have had many fishing tours together and together with some of his friens. Great guyes. all of them. Acero was not ABU´s representative . That was another guy who´s name I have forgotten. He is dead since long ago.
The guys were also great hunters but I never took part in their hunting. May be Len did? Their arsenal was impressive.
All the very best
Hey let's hope someone can continue the story of ABU in South America!
There must be lots more ..please contribute...