We travelled over to Assarum Bleckinge, Sweden to meet and were greatly welcomed to some fine dining and of course much fine viewing of his ABU product.
Many of his inventions were created as he was in the innovation, creative side of things at the factory.
Whilst previously employed, he took over from Goran Enocson.
Working also with Ove Soldemier of Toby fame, Bert came up with the weedless form of the lure.
Many more gems shown but one has to stop somewhere!
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